Everything you need to promote your booth — print the flyer, post the graphics, copy the captions. All of it built to send the crowd to your table.
01Booth Flyer
Print piece — one letter sheet. Post it at your booth, your storefront, and anywhere your customers gather. It carries your permanent Passport QR: attendees scan it at your table to get stamped. Print this page and the flyer fills the sheet on its own.
Your announcement graphics, ready to post — the square for your feed, the vertical for Stories and Reels covers. Download the real files — buttons under each graphic — and post with a caption below.
On your phone: press and hold a graphic to save it — or use the Download button.
Three captions written in your voice — pick one, tap Copy, and paste it under your graphic. Facts, booth number, and hashtags are already in.
CAPTION 1 — THE ANNOUNCEMENT
We’re exhibiting! BLK Essense is pulling up to the 7th Annual Juneteenth Black Business Expo — Sunday, June 20, 2027, 12–6 PM at Veterans Plaza in Silver Spring, MD. Admission is free. Find us at Booth 10, get your EIG Passport stamped at our table, and every stamp is a raffle entry — bonus entries at 3 and 7 stamps, with prize draws every hour. Come ready to treat your skin.
Presented by Extraordinary Investment Group · Powered by Extraordinary Business Solutions.
#Juneteenth #BlackBusinessExpo #DMV #SilverSpring #SupportBlackBusiness
CAPTION 2 — SKIN FIRST
The good stuff for your skin will be out all afternoon. BLK Essense is exhibiting at the 7th Annual Juneteenth Black Business Expo — Sunday, June 20, 2027, 12–6 PM, Veterans Plaza, Silver Spring. Free admission, 42 Black-owned businesses, and hourly prize draws. Stop by our booth, stamp your EIG Passport, and your visit turns into raffle entries. Your skin will thank you.
Presented by Extraordinary Investment Group · Powered by Extraordinary Business Solutions.
#Juneteenth #BlackBusinessExpo #DMV #SilverSpring #SupportBlackBusiness
CAPTION 3 — FOR THE COMMUNITY
Juneteenth is about freedom, family, and building together — and we’ll be right in the middle of it. BLK Essense, Booth 10, at the 7th Annual Juneteenth Black Business Expo: Sunday, June 20, 2027, 12–6 PM at Veterans Plaza in Silver Spring, MD. Admission is free. Come by the booth, stamp your EIG Passport, and stock up while the hourly prize draws roll. Let’s celebrate and support Black business, all in one place.
Presented by Extraordinary Investment Group · Powered by Extraordinary Business Solutions.
#Juneteenth #BlackBusinessExpo #DMV #SilverSpring #SupportBlackBusiness
04The Social Media Campaign
The expo’s campaign runs for six weeks on the EIG channels — and every vendor is part of it. Here is the run of the campaign, the posts EIG publishes, the shared hashtags, and the few simple things asked of you.
Campaign Phases
Five phases, one arc — from save-the-date to the thank-you. Your part is lightest at the start and biggest on your spotlight day.
1
6 WEEKS OUT
Announcement
Save the date: Sunday, June 20, 2027, Veterans Plaza, Silver Spring. Vendor registration opens, and the countdown begins.
2
ONE PER DAY IN THE FINAL 6 WEEKS
Vendor Spotlights
A countdown series — one vendor featured per post on the expo’s channels: their story, their booth number, their link. Each vendor’s spotlight day is their moment to reshare.
3
FINAL WEEK
Know Before You Go
Attendee-facing logistics: free admission, getting to Veterans Plaza, and how the EIG Passport and the hourly prizes work.
4
JUNE 20, 2027
Event Day
Live coverage from the floor — the crowd, the stamps, the hourly draws, and the winners as they claim.
5
THE WEEK AFTER
Recap & Thank You
The sizzle reel, the winner list, thank-yous to every vendor — and the save-the-date for next year.
EIG Post Templates
The organizer’s own posts, written and ready — this is what runs on the EIG channels. Copy any of them for reference, or to mirror the wording on your own page.
ANNOUNCEMENT POST
Save the date. The 7th Annual Juneteenth Black Business Expo returns to Veterans Plaza, Silver Spring — Sunday, June 20, 2027, 12–6 PM. Free admission. Dozens of Black-owned businesses, food, and the EIG Passport prize program running all day. Vendor registration is open now.
Presented by Extraordinary Investment Group · Powered by Extraordinary Business Solutions.
#Juneteenth #BlackBusinessExpo #SupportBlackBusiness #DMV #SilverSpring #ShopBlackOwned
GRAPHICPairs with the expo announcement graphic — event title, date, and triband.
VENDOR SPOTLIGHT POST — EXAMPLE: BOOTH 10
Vendor Spotlight: BLK Essense — Booth 10. Fragrances created from premium essential oils, coming to Veterans Plaza on Sunday, June 20, 2027. Find them at the expo, get your EIG Passport stamped at their table, and turn your visit into raffle entries. @Blk_Essense
Presented by Extraordinary Investment Group · Powered by Extraordinary Business Solutions.
#Juneteenth #BlackBusinessExpo #SupportBlackBusiness #DMV #SilverSpring #ShopBlackOwned
GRAPHICPairs with the vendor’s own “We’re Exhibiting” square from their kit (piece 02).
REGISTRATION CALL POST
Calling Black-owned businesses across the DMV: vendor registration for the 7th Annual Juneteenth Black Business Expo is open. 50 spots, $200 a booth — and signups run all the way through event day. Every booth gets the full marketing kit, a Passport QR that drives foot traffic to your table, and live numbers in the vendor app. Sunday, June 20, 2027 · Veterans Plaza, Silver Spring · Register at juneteenth.extraordinarybusinesssolutions.com/register
Presented by Extraordinary Investment Group · Powered by Extraordinary Business Solutions.
#Juneteenth #BlackBusinessExpo #SupportBlackBusiness #DMV #SilverSpring #ShopBlackOwned
GRAPHICPairs with the registration graphic — plaza photo with the “50 spots” callout.
ONE-WEEK-OUT POST
One week out. Next Sunday, June 20, Veterans Plaza fills with Black-owned businesses for the 7th Annual Juneteenth Black Business Expo — 12–6 PM, free admission. Bring the family, bring an appetite, and bring your phone: the EIG Passport turns booth visits into hourly prize entries. See you in Silver Spring.
Presented by Extraordinary Investment Group · Powered by Extraordinary Business Solutions.
#Juneteenth #BlackBusinessExpo #SupportBlackBusiness #DMV #SilverSpring #ShopBlackOwned
GRAPHICPairs with the Know Before You Go story series — Passport and prizes frames.
EVENT DAY POST
Today is the day. The 7th Annual Juneteenth Black Business Expo is live at Veterans Plaza, Silver Spring — 12–6 PM, free admission. Stamp your EIG Passport at every booth: 1 stamp = 1 entry, bonus entries at 3 and 7 stamps, draws every hour. Winners are announced from the stage and claim within 30 minutes. Come through.
Presented by Extraordinary Investment Group · Powered by Extraordinary Business Solutions.
#Juneteenth #BlackBusinessExpo #SupportBlackBusiness #DMV #SilverSpring #ShopBlackOwned
GRAPHICPairs with live photos from the floor — the crowd, the booths, the first stamp of the day.
RECAP POST
Thank you, Silver Spring. Yesterday, Black-owned businesses filled Veterans Plaza for the 7th Annual Juneteenth Black Business Expo — thank you to every vendor, every attendee, and every Passport stamp along the way. Winners, photos, and the recap are up at juneteenth.extraordinarybusinesssolutions.com. Save the date: we do it again next June.
Presented by Extraordinary Investment Group · Powered by Extraordinary Business Solutions.
#Juneteenth #BlackBusinessExpo #SupportBlackBusiness #DMV #SilverSpring #ShopBlackOwned
GRAPHICPairs with the recap sizzle cover and the winner photos.
Hashtags + Tagging
One shared set, used the same way on every post — that consistency is how the expo trends as one event, not forty separate ones.
1Tag @investwitheig in every post about the expo — organizer, vendor, and attendee posts alike.
2Vendors tag their own account too, so the crowd the campaign reaches can find and follow them.
3Attendees use the shared set on stamp and prize posts — winning posts get reshared from the EIG account.
Your Part in the Campaign
What EIG does for you: your business is featured in the spotlight series, the campaign drives the expo audience for six weeks, and this kit puts ready-made posts in your hands. What you do back is four small things:
1Post your announcement graphic— the week your kit arrives, post piece 02 with one of the captions from piece 03.
2Reshare your spotlight on your spotlight day— when EIG features your booth, that day is yours; share it to your feed and your stories.
3Story your setup on event morning— your table going up, tagged @investwitheig, so EIG can reshare it to the crowd on its way in.
4Tag the event in prize and winner posts— if a winner claims at your booth or your customers post their stamps, tag @investwitheig and use the shared set.
05Your Email + The Campaign Around You
First, the email that is yours to send — to your own list, in your own voice. Then, every email EIG sends around this expo, with the schedule and subject for each, so you know exactly what is being said about the expo and about your booth. Shown for transparency — EIG sends these on the campaign schedule. Your only jobs are the four small asks in section 04. — each blast sends only on approval, per audience. Nothing in this kit sends itself.
YOUR ANNOUNCEMENT — EMAIL TO YOUR LIST
SUBJECTWe’re exhibiting at the Juneteenth Black Business Expo — find us at Booth 10
Family — we’re exhibiting.
BLK Essense will be at the 7th Annual Juneteenth Black Business Expo on Sunday, June 20, 2027, 12–6 PM at Veterans Plaza in Silver Spring, MD. Admission is free.
Come see us at Booth 10. Fragrances created from premium essential oils. While you’re there, get your EIG Passport stamped at our table — every stamp is a raffle entry, with prize draws every hour.
42 Black-owned businesses, one plaza, one afternoon. Bring the family, treat your skin, and stop by the table.
Our booth page: juneteenth.extraordinarybusinesssolutions.com/passport?booth=10
— BLK Essense
@Blk_Essense
The Juneteenth Black Business Expo is presented by Extraordinary Investment Group and powered by Extraordinary Business Solutions.
YOUR ANNOUNCEMENT — TEXT MESSAGE
We’re exhibiting! BLK Essense — Booth 10 at the Juneteenth Black Business Expo, Sun June 20, 2027, 12–6 PM, Veterans Plaza, Silver Spring. Free admission. Get your Passport stamped at our table — stamps = raffle entries, draws every hour. Your skin will thank you. See you there.
AUDIENCE AExpo Contacts
EIG emails past attendees and the expo community five times in the run-up — every one builds the crowd that walks past your table.
A1Save the Date / Announcement
SEND WINDOW — 6 WEEKS OUT
SUBJECTSave the date: Juneteenth Black Business Expo — Sunday, June 20, 2027
WHAT IT DOESAnnounces the date to past attendees — the crowd starts saving it.
A2Vendor Lineup Reveal
SEND WINDOW — 4 WEEKS OUT
SUBJECTMeet the vendors: the 2027 Juneteenth Expo lineup is live
WHAT IT DOESReveals the lineup — your business, named, to the whole list.
A3Know Before You Go
SEND WINDOW — FINAL WEEK
SUBJECTKnow before you go: your Passport, the prizes, the plan
WHAT IT DOESTeaches attendees the Passport — stamps become prize entries, which sends the crowd table to table.
A4This Weekend
SEND WINDOW — 2 DAYS OUT
SUBJECTThis weekend: Juneteenth Black Business Expo at Veterans Plaza
WHAT IT DOESThe weekend reminder — day-of essentials and the first draw at 1:00 PM.
A5Thank You + Recap
SEND WINDOW — THE WEEK AFTER
SUBJECTThank you — and the winners from expo day
WHAT IT DOESThe thank-you — winners, the recap, and next year’s date while the day is fresh.
AUDIENCE BProspective Vendors
The DC-area business list — vendor-recruitment blasts that fill the 50 booths — every booth filled is more foot traffic past yours.
B1Vendor Registration Open
SEND WINDOW — 6 WEEKS OUT
SUBJECTVendor registration is open: Juneteenth Black Business Expo 2027
WHAT IT DOESOpens registration to the DC-area business list — 50 spots at $200.
B2Why Exhibit
SEND WINDOW — 4 WEEKS OUT
SUBJECTWhy vendors come back: the Passport sends the crowd to your table
WHAT IT DOESMakes the case with the Passport mechanic — the fuller the floor, the bigger the crowd.
B3Spots Filling
SEND WINDOW — 2 WEEKS OUT
SUBJECTBooths are filling: meet some of this year’s confirmed vendors
WHAT IT DOESNames confirmed vendors as spots fill — proof that brings the rest in.
B4Final Call
SEND WINDOW — FINAL WEEK, THROUGH EVENT DAY
SUBJECTFinal call: registration stays open through expo day
WHAT IT DOESFinal call — signups run through event day, booth and QR ready on the spot.
AUDIENCE CRegistered Vendors
The emails EIG sends you, in order — so you can spot each one in your inbox and know what it carries. Written here for Booth 10; yours carries your own booth.
C1You’re In — Kit Delivery
SEND WINDOW — ON REGISTRATION
SUBJECTYou’re in — your Juneteenth vendor marketing kit is inside
WHAT IT CARRIESThis kit, and your vendor app sign-in — the phone number from your registration.
C2One Week Out
SEND WINDOW — FINAL WEEK
SUBJECTOne week out: setup 9:00–11:30 AM, your table card, and the hourly codes
WHAT IT CARRIESSetup 9:00–11:30 AM, your table card and permanent QR, and how the hourly stamp codes work.
C3Event Morning
SEND WINDOW — EVENT MORNING, JUNE 20
SUBJECTExpo day: final logistics for Booth 10
WHAT IT CARRIESFinal logistics for your booth — setup by 11:30 AM, draws at 1:00 PM and 5:45 PM, and where to find HQ on the plaza.
C4Your Numbers
SEND WINDOW — THE WEEK AFTER
SUBJECTYour expo numbers: stamps, ranking, and listing taps
WHAT IT CARRIESYour booth’s numbers — stamps, ranking, and listing taps — and first access to next year’s registration.
06Expo Day — At Your Table
The two things you need within reach on expo day: the 20-second Passport script for your table, and the checklist that runs the day.
WORKING THE PASSPORT AT YOUR TABLE — YOUR 20-SECOND SCRIPT
THE LINE — “Getting stamps today? Scan the card on my table — every stamp is a raffle entry, and the draws run every hour.”
IF THEY DON’T HAVE THE PASSPORT YET — “It’s free — open the Passport on your phone (juneteenth.extraordinarybusinesssolutions.com/passport), sign up with just your name and your phone or email — no code, takes 20 seconds — then scan.”
IF A SCAN WON’T GO THROUGH — “No stress — type my code instead.” Your code is the 4-digit number on your vendor app’s home screen. It rotates every hour on its own — read it live from the app when you say it; never write it down or post it.
THE BONUS NUDGE — “Three stamps earns a bonus entry, seven earns two more — send them around the full loop, and tell them to come back and tell you if they win.”
IF SOMEONE WINS — Winners claim at the PRIZE TABLE by the stage within 30 minutes of the announcement — point them there right away; a win should never expire at a booth.
NEVER — Never promise a prize outcome (the draws are the promise), and never photograph an attendee’s phone or codes.
EXPO DAY CHECKLIST
BEFORE YOU LEAVE
☐ Table card (your permanent QR)
☐ Flyers printed
☐ Vendor app signed in once at home — your sign-in is the phone number from your registration, so the texted code isn’t your first task on the plaza
☐ Card reader and phone charged
☐ Small bills if you take cash
SETUP · 9:00–11:30 AM
☐ Booth up
☐ Table card standing where hands can scan it — not flat under product
☐ Flyer posted at the booth
☐ Story your setup and tag @investwitheig
DURING · 12:00–6:00 PM
☐ Vendor app open — your current code and live stamp count
☐ Work the script with everyone who slows down
☐ Draws every hour from 1:00 PM — listen for your customers’ names
☐ Slow data? The type-the-code fallback always works
CLOSE
☐ Last stamps in before the 5:45 PM closing draw
☐ Winners pointed to the prize table
☐ Your numbers land in the app’s Performance view that week
☐ Early registration for next year reaches returning vendors first
MAKE THE DAY PAY
THE STAMP IS YOUR PITCH WINDOW — “While they scan, you have ten seconds. Don’t waste them on the weather — one line about what you’re known for, and point at it. The stamp brings them to the table; your line is what they buy.”
CAPTURE THE CUSTOMER, NOT JUST THE SALE — The expo crowd is rented attention — the real money is the contact you keep. A list signup (paper sheet or your own QR/link), your handle on every bag and card, and a follow ask at the till: “Follow us — expo customers get first word on what’s next.”
THE EXPO-ONLY OFFER — One deal that exists only that day — a bundle, a two-for, an expo price. It gives browsers a reason to buy now instead of “coming back,” and a small taste or sample converts the ones still deciding.
SOLD OUT IS NOT A LOST SALE — Take the pre-order. Name + number, deposit or full pay, and a pickup/delivery date in writing before they leave the table.
THE CARD IN THE BAG — Something physical in every bag — your card or flyer with a reason to return (next-visit offer, your market days, your site). The bag goes home; the sale shouldn’t end at the plaza.
RIDE THE RECAP — The week after, post your day — your line, your crowd, your numbers from the app — and tag @investwitheig for the reshare. The recap audience is next year’s customers and this year’s second chance.
07Essentials Card
Screenshot this card and keep it on your phone — every fact and link you need on expo day, in one place.
Extraordinary Business Solutions — “We don’t just process payments—we build stronger businesses.”
NEED HELP
EIG HQ booth on the plaza · (202) 505-4332
The QR on your flyer and table card is your permanent Passport link above — it never changes and never expires. Each scan picks up your booth’s current hourly code on its own, so the same printed QR works all day, every hour.
